What does your name stand for?

In the world of personal branding, there’s nothing more powerful than a name that stands for something.

Look at the great fashion houses: Chanel, Givenchy, Saint Laurent, Balenciaga, Mugler. These are not just names; they are symbols. They transcend time because they carry meaning. Each one represents a vision, a standard, a way of seeing the world.

Chanel is elegance.

Saint Laurent is rebellion wrapped in refinement.

Mugler is bold, unapologetic self-expression.

The founders of these brands may be gone, but their names aren’t just remembered; they are revered because they stand for something that resonates deeply.

A personal brand is no different. Whether you’re a creative, a coach, or an entrepreneur, your name can carry the same weight. It can be a beacon for what you believe in, a banner that others rally behind.

To build a personal brand is to take ownership of your name—to imbue it with purpose, meaning, and identity. It’s not just about what you do, but what you stand for. A name that carries weight isn’t about chasing trends or fleeting recognition. It’s about crafting a legacy.

So, what does your name stand for? What values, vision, and story are you leaving behind? Like the great designers, your name can transcend the moment and carve out a place in history. The question is: will it?

How will your name be remembered?