I was approached by my client when she felt ready to launch her own studio website after decades of experience in the beauty industry.

She had a very clear idea of what she wanted, but needed help with execution. I supported her in solidyfying the brand identity, building, and launching the website.

During our process, my client shared her ambition to develop a product innovation AI: a real-time cultural intelligence tool, designed to identify the signals shaping culture, trends, and consumer demand — especially across beauty and wellness.

The vision was to create a customizable platform where users could track specific product categories, sources such as media outlets, trend agencies, Substacks, and keywords, while also using an AI chat interface to ask strategic questions, anticipate trends, generate product ideas, and better understand emerging consumer groups.

The goal was to give her studio and clients a competitive advantage: moving faster from cultural signals to product opportunities, identifying what to build before competitors catch up.

Together with our team, we started to work on a new product. This is how ForsightAI was born.

I partnered with a beauty industry expert as she prepared to launch her own studio after decades of experience in the field.

She had a clear creative vision, but needed strategic and executional support to bring it to life, so I helped solidify the brand identity, build and launch the website.

During the process, she shared a larger ambition: to develop a real-time product innovation AI that could track cultural signals, emerging trends, consumer behaviors, and category opportunities across beauty and wellness.

Together with our team, we began shaping this idea into ForsightAI — a customizable cultural intelligence platform designed to help brands monitor key sources, keywords, and product categories, ask strategic questions through an AI chat interface, and move faster from cultural insight to product opportunity before competitors catch up.